For Ad Creation Process Hamburger Mc Donald was using the process of editing with photoshop. possible objective that images on the sheet in the browser ad or ads look more attractive so that it is intending to buy and eat.
This is a marketing secret.
Hamburger at mc donald advertisement looks perfect browser does not look bad there is a gap there, every arrangement of the materials to be seen clearly with a neat hamburger, unlike the original, where the original is clearly not as neat as that is in ad browser.
You can see the editing process in the manufacture of hamburger mc donald browser ad below.
The video and the following :
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